Eleanor Pendleton

80.2K followers @EleanorPendleton


Australian multi-award winning beauty editor & style influencer, Eleanor Pendleton is the creative mastermind behind Gritty Pretty.

Founded in 2010, Gritty Pretty is an expertly curated online destination that celebrates all things beauty. Since then, Gritty Pretty has gone on to become the online go-to destination for trusted beauty advice for women globally.

Set Goals, Then Demolish Them.

– Eleanor Pendleton

In 2014 Gritty Pretty Magazine was born. The worlds first, interactive digital publication solely dedicated to beauty. Up until now, there hasn’t been a premium online beauty destination in the form of a beauty magazine.

Published quarterly, Gritty Pretty Magazine has been perfected by professionals to create the ultimate online experience for readers around the world.

Eleanor continues to be one of Australia’s leading online beauty writers & has worked professionally with SK-II, Estée Lauder, Dior,  CLINIQUE, Maybelline New York,  L’Orèal Paris, Revlon, Kiehl’s, Tresemmé, Viktoria + Woods, Witchery & more.


In March 2017, Eleanor launched Gritty Pretty E-Shophighly curated and tightly edited by the Gritty Pretty team, the digital brand aims to give readers a simplified and beautiful shopping experience.