Hermione Underwood has recently been appointed the UK CEO of a leading health and wellness brand, to be announced February 2021. As UK CEO, Hermione is responsible for building the brand’s European operations and team, liaising daily with the company’s global CEO and Company Directors to make top level logistics, operating and marketing decisions. Underwood’s aim is to continue the brands expansion into Europe, securing it as a household name and recognised brand in the health care sector.
Hermione grew up in Sydney, Australia, where she attended the University of Technology and majored in Communications. Underwood has always exuded a business mind and entrepreneurial streak, both of which brought her to the UK in her early 20’s. Enthusiastic about communications Hermione then went on to launch her successful PR company The H Collective, where she continued to grow and consult to a network of clients both UK and global, carving out a unique expertise in launching international brands into the UK market.