Elle Salagaras is best known for her TikTok personality, Eastern Suburbs Mum. She personifies the stereotypes associated with a Mother in the Eastern Suburbs of Sydney by bringing over exaggerated humour to her comedic TikTok skits. Her aspirational and ‘boujee’ lifestyle captures her audience's attention as they are immersed into a taste of luxury. Elle has garnered a community of loyal supporters who engage with her content and natural humor. Whether it be a beauty, lifestyle or day in the life video, Elle creates relatability in what some would consider an unrelatable world. Her witty, comedic style gives brands an opportunity to create playful and entertaining content to capture the audience's attention in a unique way.