Rowi is a makeup editorialist and content creator whose work reflects her Indian heritage and affinity to colour. Her artistry is highly conceptual, emotionally driven and bound by self expression. Recently featured in Harper’s Bazaar x Instagram spotlight on the rising creators of fashion in Australia, Rowi also dabbles into fashion and lifestyle content, with an eye for style and home decor (see @rowisroom). In 2022, Rowi established her makeup accessory brand ‘Embellish by Rowi’ inspired by her accessorised and maximalist looks, now stocked in Sephora, with so many exciting things in the pipeline. Some of Rowi’s notable collaborations include, Samsung’s FlipSide campaign, the cover of Vogue India Digital, travelling to Paris and Tokyo with MAC Cosmetics, travelling to LA with Fenty Beauty where she met Rihanna, and also, her partnerships with Milk Makeup and Charlotte Tilbury. Rowi utilises Instagram as a portfolio for her work and TikTok as a space to deepdive her artistic concepts, and share her beauty and style tips.