Joely is a Sydney-based fashion content creator and university lecturer who began by sharing her outfit photos on Tumblr as a hobby and has since then propelled her career online positioning her as a key fashion creator in Australia. She is renowned for her consistent personal style inspiring others to rewear pieces and support small businesses. Joely thrives on Instagram, where she enjoys deeper communication with her audience and creative expression, where she regularly works with brands such as Samsung and Jean Paul Gaultier. A significant milestone in Joely’s career is when she was invited to attend Chopova Lowena's runway at London Fashion Week. Looking ahead, Joely envisions attending more global fashion weeks, and potentially launching her own brand one day.