From the trackside buzz to exclusive brand activations, the Australian Grand Prix was the place to be last week — and MGMT was at the heart of it.
Kicking off the celebrations, nine of our talent attended the prestigious Glamour on the Grid event, hosted by Louis Vuitton. A night of couture and custom designs, the event set the tone for an unforgettable weekend.
Adding to the excitement, Evelyn Ellis was one of five campaign ambassadors for Bondi Sands’ Ultra Express Self Tanning Foam.
The Grand Prix is one of our favorite moments in Melbourne’s calendar, bringing together racing, fashion, and top-tier brand activations. We love seeing our clients activate, some standouts being Mecca MAX, La Roche Posay, and Shark Beauty, showcasing the dynamic intersection of beauty and high-performance sport.
Michelle Banares, Rowi Singh, and Brandon Scott partnered with MECCA MAX, creating engaging content around the brand’s Zoom Liners—blending bold, high-impact makeup with the fast-paced energy of the Grand Prix. Meanwhile, Isabella Skocic teamed up with Chadstone, curating the perfect race day look from the fashion capital.
The Australian Grand Prix always flies by, but we’re already looking forward to what’s in store next year. Until then, we’ll be reliving the unforgettable moments from this year’s event.
