The Australian Open is always a standout event, and this year was no exception. We were thrilled to see so many of our creators attend matches and exclusive brand activations, immersing themselves in the excitement of one of the world’s most prestigious sporting events.
This incredible opportunity was made possible through our valued partnerships with Grazia, LTK, The Iconic, Uniqlo, Cetaphil, Revlon, New Balance, and more. From courtside moments to premium brand experiences, our talent engaged with the event in a way that seamlessly blended sport, fashion, beauty, and lifestyle.
Brandon Scott (@itsbybrandon) x OPI Australia for Chemist Warehouse
Brandon partnered with OPI to create an Instagram reel showcasing their new RapiDry range. The brief cleverly highlighted the product’s convenience and quick dry formula, seamlessly fitting into the fast paced excitement of the Australian Open.
Paris Wycherley x MECCA
Paris collaborated with MECCA to spotlight their stunning activation at the AO Top Court. Through an engaging Instagram reel, she captured the immersive experience, bringing MECCA’s beauty meets sport moment to life for her audience.
