Spotlight on Maggie Zhou: The Multi-Hyphenate
This week, we shine a light on the creative powerhouse that is Maggie Zhou (@yemagz). Known for her playful "outfits of the week" videos, eloquent writing, and co-hosting the Culture Club podcast, Maggie continues to inspire and innovate in the digital space. Maggie’s recent content projects perfectly embody her flair for storytelling and community connection. Here’s a recap of her recent standout collaborations.
Maggie x Mattel
In a playful collaboration with Mattel, Maggie showcased the brand's latest UNO release, "Show 'Em No Mercy." Taking an innovative approach, Maggie hosted a vibrant games night with friends, using the event to highlight the bold and divisive twist of this UNO edition. The content brought the game to life, emphasizing fun, friendly competition, and the joy of gathering with loved ones.
Maggie x Brown Brothers Winery
Maggie’s versatility shone again in her partnership with Brown Brothers Winery. Featuring their Ginger & Lime Spritz and Passionfruit, Vanilla & Lime Spritz, Maggie created a captivating dinner party scene. With beautifully curated pairings of delicious food and refreshing beverages, she delivered content that exuded warmth, elegance, and the art of effortless entertaining.
Maggie x Art Gallery of New South Wales
Lastly, Maggie was engaged by OMD to visit the Art Gallery of New South Wales for the 'Cao Fei: My City is Yours' exhibition. This collaboration was particularly meaningful for Maggie, reflecting her love of art and its cultural significance. Her video captures the essence of the exhibition, offering glimpses of the showcased works and sharing her personal reflections, creating excitement and curiosity around the experience.
These collaborations showcase Maggie’s ability to seamlessly blend creativity and authenticity, resonating deeply with her audience. We’re excited to see how she continues to inspire through her storytelling.
Keep an eye out on Maggie here & here. For any collaboration enquiries with Maggie, email sophie@mgmt.com.au.
